About Piece Keeper (PCKPR)

How it all started...

Spawned amidst the minds of counter culture aficionados, Piece Keeper (PCKPR) is a lifestyle brand for the enthusiasts — tapping into the inner most desires of all collectors. We understand the values of an enthusiast and we create products that fuel an addiction and a fixation with representation. Whether it's the fascination of clever concepts or appreciation for the small things in life, PCKPR redefines and brings authenticity to the term "street culture". We aim to capture the dedication and loyalty of that lifestyle, and to develop clothing that represents the "street" self-identity and culture. PCKPR embodies the cringe factor of the next fix, and seeks to reflect the passion and the simplicity of greed with a cause.

Unlike many mainstream street-wear lines made specifically for the different sub-cultures of the greater urban culture, PCKPR integrates the diversity of the multiple genres of people from across the urban universe. From skaters to deejays to graffiti artists to hip-hop dancers, our design philosophy is to blend and blur the lines that divide these groups, and develop an intentional reflection of these blurred boundaries. For the individual seeking to establish, strengthen or re-define their self-identity, PCKPR designs become the representation one needs to project the complexity of a multi-layered identity.

Much like the infusion of style, art and quality, PCKPR highlights all of the positive and desired characteristics of the diverse culture that is street-wear. To best reflect this diversity, PCKPR has sought out various artists who span across the spectrum of urban culture. Tapping into their passion for authentic designs, PCKPR is the outlet and the canvas used to display the artists' great artwork. This collaboration process is both very intimate and hands on. From sitting down with the artists to creating concepts of new designs, PCKPR is involved in every step of the way to ensure the authenticity of each piece.