Posted by anjaeden in 
Hayward, CA – September 2, 2009 – The Positive Movement Alliance (PMA) is not an apparel
company, a skateboard company, or an art company. It is all three wrapped into one universal
lifestyle brand targeted toward the “new urban” aficionado who understands that all things are
connected; culture influences art and conflict eventually lends itself to compromise.
In 2008, Greg Carroll, Courtney Smith and Chase Tafoya conceived PMA to bring you: the
consumer, creator, student, teacher, artist, dreamer and believer a “new urban” movement.
These three young men discovered they had something in common; they were all looking for
an opportunity to make a lasting impact in the urban crossover market place. They decided to
put their individual talents together and use them to change the way people perceive activism.
PMA gives the community more than T-shirts, skateboards and art pieces. Its goal is to prove
to the masses that generations X and Y are ready to have their voices heard.
PMA is a collaboration of art, music, skateboarding, apparel, activism and philanthropic actions.
It’s a company that encourages consumers to take charge of change by creatively engaging their communities.
With collective decades of experience and knowledge in the afore mentioned industries, PMA’s
creators are dedicated to implementing a movement that uses common elements of the “new
urban” culture to encourage positivity.
Every product produced by PMA, from apparel to skateboarding equipment and paintings have
a strong social, political or cultural message. Activism is a large part of PMA’s landscape,
therefore 3% of the net revenue of each item sold will be donated to various charities and
foundations attached to each PMA series.
To learn more about PMA please visit them at www.pmauniverse.com or you may email
pmacontact@pmauniverse.com
About PMA (Positive Movement Alliance)
PMA is a universal lifestyle brand created to raise the consciousness of the “new urban”
community. It embodies the complete essence of art, culture and fashion. It was established as
an outlet for art in its highest form, created to express positive messages and strong positive
influence. PMA creators, Greg Carroll, Courtney Smith and Chase Tafoya reflect the diversity
of multiple genres, they represent “new urban” as skateboarders, musicians, artists,
environmentalists and activists within the community.
www.pmauniverse.com
In a today’s economic landscape where being the market leader is what we are told to strive for, a sporting apparel company in China is showing the world an alternate approach to compete with the big boys. While Adidas, Nike, and Reebok continue to spend billions on advertising, China’s Li Ning is proving it can compete at a fraction of the cost with a little planning and by going after 2nd and 3rd tier markets.
