central command.

home is where the heart is at. so during the working hours, our home and heart is here.


you can’t see it, but world famous dj vinroc got his studio here too. i’d post a picture… but then, what would i post tomorrow?

Zion I Sporting Our Bike Tee

A friend of ours recently discovered this Youtube video showing Zumbi from Zion I sporting one of our tees. The video features interviews with Zion I as well as live footage from their recent Takeover tour. The short clip has definitely been one of the highlights of our typically quiet days here at the offices-well that and of course lunch. But even more so since Zion I is one the Bay’s most respected Hip Hop groups! Thanks for the love.

Zion I


Zion I “Geek To The Beat” from Okayplayer on Vimeo.

THE PIECE KEEPER MIX (BY VINROC Hosted BY FRAN BOOGIE)

Final Vinroc

This Video Never Gets Old!

You gotta be out of your mind just a little bit to do something like this don’t cha think!? Haha but it’s fun to watch.

A-a-a-a-alchemist!

Big Daddy Kane Documentary

Back in 89 we all wanted a high top fade because of Kane! And if i could grow a fro I would’ve had one too! Check out this documentary on one of Hip Hop’s true rap legends. Note a young Jay Z on Kane’s tour back in 89. Yeah he wanted to be like Kane too. Enjoy.

The Art of Beat Making “Believe” Vinroc

MY PHILOSOPHY ON THE STREETWEAR INDUSTRY(Boogie Down Production) Piece Keeper Remix coming soon!

Phase 1

tam2