One of our artists (Eric Bailey) is going to have a show on Sept 5th so come on by and show some support!

From the shadows to the spotlight. See it. Get it. Experience it. The game happens here.

From old school to new school. See it. Get it. Experience it. The game happens here.

From mortal to immortalization. See it. Get it. Experience it. The game happens here.

Advertising Agency: mono
Photography: Getty Images

Emperor in Cavaliers, Fight Fearlessly

In a today’s economic landscape where being the market leader is what we are told to strive for, a sporting apparel company in China is showing the world an alternate approach to compete with the big boys. While Adidas, Nike, and Reebok continue to spend billions on advertising, China’s Li Ning is proving it can compete at a fraction of the cost with a little planning and by going after 2nd and 3rd tier markets.

Need a logo? Where better to start then something resembling the unforgettable Nike swoosh. Worried that rival Reebok signed China’s top marketable athlete, Yao Ming? Have no fear, sign his teammate and equally visible-on-the-court-with-Yao, Chuck Hayes. Unable to compete with Adidas’ 80 million dollar bid to sponsor the Beijing Olympics? Who cares, let the entire world watch founder Li Ning lite the ceremonial torch to start the games for the price of…. nothing.

Former Chinese Olympian Li Ning won 3 gold medals at the 1984 games held in Los Angeles

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